Clicks Internet Marketing Magazine for Small Business Clicks Magazine 32 | Page 13

WHAT YOUR WEBSITE NEEDS
Now, let’s talk about what your website needs for
you to become a geo-topical authority in your
niche. You may already have some of these things,
but we highly recommend that you review this list
and then get started on adding those things that
you’re missing.
Home Page
You undoubtedly have a home page, but does it
have all the information it should? To be effective
at building geo-topical authority, your home page
must include key information about your compa-
ny at a glance, so that customers who are in a
hurry can contact or find you immediately.
It should also have intuitive navigation, an easy-
to-find menu, and a structure that makes it easy
for customers with more time on their hands to
explore your site.
Customer Service Policy/Customer
Bill of Rights
This first item includes one piece of content that
will remain internal to your company and one
that will be published on your site.
Every company needs a well-thought-out cus-
tomer service policy so that employees know
your guidelines for handling customers.
The flip side of that is a customer bill of rights that
lets your customers in on how they should ex-
pect to be treated by your employees.
NAP Listings
Your name, address, and phone number must be
clearly listed on your site – and identical on every
page. That’s important because it helps custom-
ers find you and also helps Google connect all of
your online listings.
Make sure everything is spelled properly and
punctuated in the same way on every page. Your
NAP listings should be in crawlable HTML, and
ideally, you should mark them with Schema to
help search engines find your site.
While you’re at it, you should also check your
off-site NAP listings if you haven’t done so recently.
Any discrepancy can hurt your geo-topical authority.