Clearview National November 2015 - Issue 168 | Page 35
INDUSTRYNEWS
Royle Seal
of Approval
»»Ricky Tomlinson, star of hit
TV comedy the Royle Family, recently
visited the factory of a Liverpool based trade
fabricator Warwick North West to help
promote its new range of Innolux windows
and doors.
The Royle Flush Event – named after
Warwick’s new flush sash window and Ricky’s
famous character Jim Royle – included a
day of filming and photography, with Ricky
explaining on camera why he chose to support
Warwick with the launch.
After the video interview, Ricky then
changed into his famous Jim Royle attire and
posed for a selection of photos with Warwick
North West director Greg Johnson next to
the company’s new Schirmer saw centre.
Finally, Ricky visited a recent installation to
film a comedy sketch about the new Innolux
bi-folding door.
Ricky explains why he decided to lend his
support to Warwick: “10 years ago Warwick
supplied my conservatory and I was incredibly
impressed. The conservatory is still as good
now as the day it was installed, and when I
heard that Warwick were launching a new
product range and were looking at some
interesting promotional ideas, I was more than
happy to help out.”
Director Greg Johnson commented: “Jim
Royle is an incredibly popular British comedy
character, so it was very entertaining to watch
Ricky film a sketch with our new bi-folding
door. The sketch is a bit of fun but has a serious
message – that Innolux bi-folds are incredibly
easy to operate, even for someone with a
notoriously short fuse such as Jim Royle!”
The Jim Royle sketch and Ricky Tomlinson
interview will be released later in the year.
Visit www.warwicknorthwest.co.uk or
call 0151 933 3030
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