INDUSTRY NEWS
an approach shaped by a career spanning both social housing and the private market. His experience also provides valuable insight into governance for organisations such as local authorities and the Building Safety Regulator.
Looking further ahead, his ambition is to achieve“ sustained growth in profitable products across all markets, both private and public sector,” supported by a workforce and brand he regards as genuine assets.
Finance as a Business Partner
Zoe Garrod brings 35 years of finance experience to CWG, having progressed from Purchase Ledger Clerk to Group Finance Director.
“ Having a passion for manufacturing and operational businesses, I was particularly drawn to an organisation where finance can play a key role in supporting strategic decision-making, driving performance and helping shape the future direction of the business,” she says.
“ With backing from the Inwido Group and a highly decentralised structure, I felt it was the perfect opportunity.”
Zoe has been impressed by the culture she has encountered since joining:“ There is a strong culture of collaboration and a willingness to embrace new ideas while staying true to core values.”
Her early priorities include strengthening financial insight, supporting strategic
Zoe Garrod
planning and ensuring the company has the information needed to make confident, data-driven decisions.
“ The role of finance today is far more than just reporting numbers; it is about understanding the story behind the figures and helping the business make decisions that deliver long-term value.”
Investing in the Future
The leadership appointments are only part of the picture. CWG has also committed £ 400,000 to new machinery including a STUGA CNC machining centre for its Aldridge factory, supported by a strategic upgrade of the product range, a refreshed vehicle fleet and continued investment in its people.
“ The aim is to improve efficiency and consistency while ultimately making
sure those investments translate into the best experience for our customers,” Dean states.
Across the Leadership Team, the priorities for the next one to two years are closely aligned: improving manufacturing efficiency and profitability, growing the existing customer base and securing the right new business; with customer experience at the centre.
Howard also highlights the importance of“ developing new customers that share ethical values and put family first, both ours and theirs.” Zoe’ s focus includes improving processes, standardising reporting and providing greater visibility of performance.
Together, the strengthened Leadership Team and wider investment programme signal a clear direction for CWG Choices: building upon its experience and customer relationships while creating a more efficient, sustainable business.
For Howard, the ambition is to“ create an environment based on profitable growth where staff can grow with the business in being market leaders.”
With continued investment in manufacturing technology, products and people, CWG Choices is putting strong foundations in place for its next phase of growth.
www. cwgchoices. com
CLEARVIEW-UK. COM OCTOBER 2026
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