INDUSTRY NEWS
Investment in Leadership and Technology
How CWG Choices is investing in its people, products and future
From its beginnings as a regional window manufacturer, CWG Choices Limited has continually evolved to become a multi-product supplier serving customers throughout the UK.
Sales Director Dean Hague believes that continued success comes down to three things:“ People, relationships and adaptability. We have long-standing customers and employees with a huge amount of experience, and the business has always been willing to evolve as the industry has changed.”
That evolution is now particularly visible in the company’ s strengthened leadership and continued investment in technology, products and people.
Alongside Dean, CWG has appointed Howard Trotter as Managing Director and Zoe Garrod as Finance Director. They join the wider Leadership Team of Helen Chambers, Maryanne Halil and Stewart Hull, bringing together extensive operational, commercial, strategic and financial experience.
“ We see a lot of potential in CWG,” Dean explains.“ Strengthening the senior leadership team gives us the experience, structure and expertise we need to make better decisions and deliver sustainable, profitable growth.”
Dean Hague
A New Managing Director with a Clear Starting Point
Howard Trotter joins CWG after more than 13 years at Shelforce, with his move driven by the scale of the opportunity ahead.
“ CWG has a fantastic network of customers throughout the UK, and the growth possibilities are enormous,” he says.“ CWG is an established brand with some fantastic products and a dedicated workforce, and meeting the team has reinforced the excitement and potential that exists.”
Howard’ s immediate priorities are manufacturing efficiency and procurement,
Howard Trotter
12 OCTOBER 2026 CLEARVIEW-UK. COM