INDUSTRY NEWS
Glass Films returns to FIT Show 2027 for first time since 2019
Glass Films, the UK’ s leading decorative window film specialist and EMEA distributor of Solyx ® and Simglas ® decorative films, has confirmed its return to FIT Show 2027( 18 – 20 May, NEC Birmingham) for the first time since 2019, bringing its latest Ultra Green PVC- and VOC-free product range and a renewed focus on fit-out contractors, architects and specifiers.
The company last exhibited at FIT Show in 2019 and, following a positive experience that generated quality leads and new partnerships, made the decision to rejoin the line-up for 2027. The return marks a strategic push to showcase Glass Films’ expertise in decorative, textured and manifestation films for hospitality, event environments and office fit-outs.
Ryan Griffin, Managing Director at Glass Films, said:“ We enjoyed our time at FIT Show in 2019 and genuinely got something out of it – new leads, new relationships and a clearer sense of where window film fits in the broader fenestration and fit-out ecosystem. As we’ ve grown, it became clear that we needed to get out in front of the market more, and FIT Show is the ideal platform to do that. We’ re a niche product, but we’ re highly relevant to anyone working in office fit-out, hospitality or event spaces, and we want fit-out contractors and specifiers to know we can help with everything from manifestation compliance to decorative textures that transform a space.”
At FIT Show 2027, Glass Films will showcase its UltraGreen range, launched around a year ago. The collection clones popular existing products – including reeded glass film effects- but is fully PVC- and VOC-free, aligning with growing demand for sustainable, low-impact interior solutions. Visitors will be able to see, touch and interact with samples across the decorative and textured film portfolio, with the team on hand to offer technical advice on window film specification, manifestation requirements and installation.
Glass Films supplies window films of the highest quality and variation in design,
including decorative, stained glass, frosted, speciality, gradient, safety, light diffusing, rear projection, dry erase / writable and exterior window films. All decorative glass films are available with an industry-leading five-year manufacturer’ s warranty, as well as a 10-year durability rating, and are the perfect application for conference rooms, lobbies, retail environments, residential settings, private offices, glass partitions and wherever there is a need for decorative privacy.
Ryan Griffin added:“ Our products are very visual and tactile – you really need to see and feel them to understand the impact they can have. At FIT Show, we’ ll have a full range of samples so visitors can interact with the textures properly. Whether someone needs help with window film manifestation for compliance, or they’ re looking for decorative films to elevate a hospitality or office environment, we can help. Our team will be sharing plenty of behind-the-scenes content on Instagram in the run-up, so people can get a sense of what to expect.”
Nickie West, Event Director at FIT Show, said:“ We’ re delighted to welcome Glass Films back to FIT Show 2027 after their last appearance in 2019. Decorative
FIT Show 2027 takes place at the NEC Birmingham from 18 – 20 May 2027.
For more information on exhibiting or visiting, visit www. fitshow. co. uk
and functional window films play an increasingly important role in interior design, fit-out and sustainability, and Glass Films’ Ultra Green PVC- and VOC-free range is a great example of how the sector is evolving. Their return underlines the breadth of products and solutions that visitors will find at the NEC next May – from core glazing systems through to niche, high-value additions that make a real difference to end users.”
Glass Films will be working with a stand builder experienced in security and fit-out expos to create a visually engaging space that encourages visitors to handle samples, discuss projects and explore specification options. The team is particularly keen to connect with fit-out contractors, architects, interior designers and facilities managers who may not traditionally consider window films as part of their specification toolkit.
www. glassfilms. eu
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