Doors & Windows every situation and budget , for example , profiles with different levels of insulation depending on the number of chambers you choose .
“ It ’ s a nice neutral white too with many different window and door styles on offer - plus the roofline and decking ranges mean you ’ ve got a comprehensive , matching product range . Then there ’ s details like the superior bead Liniar ’ s designed , which the installers find very easy to work with . All these little things add up and provide a positive experience for the trade guys working with the products daily .”
GOING DIGITAL
As part of its expansion Europlas is improving visibility across multiple channels , including online .
Europlas Marketing Manager Brad Key tells us , “ In the past , Europlas has relied on traditional advertising methods such as local magazines and press to raise brand awareness . We recognise that the world of marketing is constantly evolving and for us to stay competitive , we need to take advantage of the latest , digital advertising strategies . This is an exciting time for our business as we are going to be able to increase our exposure and brand awareness within the industry . We will now be spending time on email campaigns and putting our social media channels to better use to reach a wider audience and engage with our customers more effectively .
“ We understand the value of the tools that we have available to interact with our current customers , generate leads and showcase our products and are very much looking forward to implementing these different strategies . Our expansion plans include an online store for retail customers , and we believe implementing cutting-edge digital advertising strategies will play a large role in making the project a success .”
A RELIABLE AND SUPPORTIVE SUPPLIER
Over the years , Operations Director Gavin Burton has been instrumental in developing the relationship between Europlas and Liniar .
Gavin tells us , “ One of the reasons the relationship has flourished is because both companies believe in doing business the same way . Liniar offers good lead times and always on time in full delivery , which in turn allows us to provide our own customers with reliable service .
“ We also get excellent support from Liniar ’ s Technical and Customer Relations departments , which combined with our team ’ s own knowledge and experience , means we can offer Europlas customers well-informed advice and insight .”
A RECIPE FOR SUCCESS
Simon concludes , “ At Europlas we believe in setting ourselves apart from our competitors by delivering the best possible customer experience and recognising and rewarding our staff for delivering it . We take care in selecting the best products on the market , and never making promises to our customers that we can ’ t keep .”
www . liniar . co . uk
CLEARVIEW-UK . COM JUNE 2023
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