Doors & Windows
Customer experience remains top priority with new branch
Europlas ( PVCu ) Ltd is a leading supplier of the Liniar PVCu system , working closely with both R & V Group factories , based in North and South Wales , and distributing to its network of trade counters . In addition to windows and doors Europlas offers the trade and public a wide range of building products and ancillaries from top brands . Each branch is staffed by hand-picked team members dedicated to delivering personalised client attention .
We recently caught up with Europlas Managing Director Simon Lomax for an update on the newly-opened Winsford branch , as well as discussing the company ’ s ethos and approach to expansion .
A STRATEGY FOR SUSTAINABLE GROWTH
Simon tells us , “ Europlas Winsford will be our seventh branch and its core products will be windows and doors . This gives us a base for growth and development , while our expansive building products , ancillaries and consumables ranges allow us to fully support customers with everything typically needed for a project – helping to ensure diversified revenue streams to support the business . “ As a strategy we always focus on finding great people first , it ’ s crucial the Europlas team comprises members with the right attitude and experience . We ’ re very happy to have Andy Jewkes on board as Winsford ’ s Branch Manager . He ’ s been in the industry for many years and has the knowledge and experience to provide leadership , drive growth and guarantee delivery of the exceptional levels of customer service we pride ourselves on .”
With its manager in place , Simon explains what Europlas looks for in an ideal location .
“ The majority of our branches are next to a Screwfix or Toolstation , Winsford included . It ’ s on a brand-new estate and represents a big investment for us . Artis Park is a prime location enjoying a high footfall of tradespeople , builders and DIYers , with the Europlas sign being one of the first things you see on entering .
“ We have our strategy for growth in place , with several locations already selected , aligned with our recruitment and supplier partners . A focus on servicing small to medium customers within localised areas means the company can operate efficiently at current production capacity , manage accounts well and build close , meaningful relationships - all while giving customers the best experience possible .”
PARTNERING WITH LINIAR
Europlas offers the full suite of Liniar products including both PVCu and aluminium windows and doors , conservatories , PVCu composite decking , and a roofline range comprising fascias , soffits and cladding .
Having used Liniar as a primary supplier for over eight years , Simon explains his continued commitment to the partnership .
“ Liniar ’ s multi-chambered profile is extremely versatile and one of the best on the market . There are options to suite
44 JUNE 2023 CLEARVIEW-UK . COM