MARKETING
The Costly Mistakes To Avoid That Will Only
Waste Your Money And Cause Your Newsletter To Be An Epic Failure .
To be successful with this newsletter strategy you must follow this proven formula every time you communicate to your clients via your client newsletter . Apply these principles of Direct Response Marketing to this strategy and it will work amazingly because it strategically creates response from your clients .
You ’ ll get responses from your clients like : Texting , emailing or calling you . Responses like : buying your services and referring friends to your company .
To get response use these strategies in your newsletters :
Use compelling headlines that are like a “ greased slide ” into the rest of your newsletter
Write interesting copy that greatly benefits the reader
Use stories that build your readers desire for your service
Make an irresistible offer that is exclusive to existing clients
Set a deadline , or offer an extra bonus to those who are first to respond to your promotion
And never forget your client has one thing on their mind … “ What ’ s In It For Me ?”
Follow this format in your client newsletter and your success is practically guaranteed as long as you don ’ t make this common mistake …
Don ’ t Try To Be Too Pretty !
Most people find this statement pretty shocking . People are surprised that their ad or newsletter bombed because it was “ too pretty ”.
One of the world ’ s greatest copywriters , Eugene Schwarz , put it this way , “ I specialize in ‘ ugly ’… Beauty looks pretty much the same …. the ugly thing in a world of beauty stands out .”
It ’ s almost a guarantee that if you produce a slick , “ pretty ,” full color , fancy newsletter it ’ s most likely ending up in the trash bin . ( Along with all the other “ junk mail ” your clients get daily .)
But you know what doesn ’ t end up in the trash bin ?
A home grown , grass roots , mom and pop , personal looking newsletter . ( a . k . a . “ ugly ”.) Why ? Because it doesn ’ t look like junk mail . It looks different . It has heart . It stands out in a pile of “ pretty mail .”
And if it ’ s written right , it gets read and does its job of cementing relationships , generating referrals , and making sales . But it doesn ’ t just need to be well written . Today your client newsletter also needs to be delivered in the right way . And that ’ s because …
Snail Mail Is the New Email My Friend !
Today you can ’ t expect great response to a newsletter from email alaone … you need to be sure you are getting your client newsletter delivered through the “ snail mail ”. Your e-mail box is full of so much competition , and most of your clients are clicking through ( deleting ) emails while multi-tasking .
But , you know what has WAY less distraction and competition for your clients these days ? Their mailbox . The one they have to physically walk to and sort out . You ’ ll notice there is way less competition in that box these days , so take advantage of this fact and send your clients a good old-fashioned piece of mail they can hold , they can look at , and it ’ s something that ’ s more likely to get read than a single email .
Of course , you can use short personal-looking emails and social media posts to promote your client newsletter , but be sure to send them a hardcopy in the snail mail so you can engage with them off-line , with less distractions and less competition for their attention . Now , to get down to the fun part of this strategy because with a client newsletter done right you ’ ll get ….
A Return On Your Investment That Would Make Any Investment Banker Green With Envy …
Every time you spend time or money on advertising it is an investment . Your newsletter should be no different .
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