MARKETING
IN THE AGE OF SOCIAL MEDIA THIS
IS STILL YOUR BEST MARKETING
TOOL FOR GETTING TONS OF REPEAT
& REFERAL BUSINESS!
By Joe Polish - RichCleaner.com
I
t doesn’t matter how long you’ve been in the
business, the only way to “crack the code”
and get a flood of repeat and referral business,
is when you harness the hidden power of
relationships.
Communication is the backbone of a good
relationship. And you need a cheap, simple,
proven, time-tested way to communicate with
your clients that will get you results. Ask
yourself…
“Do I Have And Unbreakable Bond
With My Clients?”
Right now, what happens when your client
wants to reach you for a repeat job or to refer a
friend to your company?
It might be hard to believe that your name
and number aren’t on the forefront of their
consciousness, but it’s true. No matter how
much they liked you, there is a good chance they
can’t even remember the name of your business,
let alone remember how to reach you.
So unless you are actively in contact with
your clients most of them are right smack in the
middle of all your competition searching for you
on the internet.
Is that where you want your clients to try to find
18
you? Online, with your competitors vying for
their attention? No way.
Every one of your clients is being steam rolled
with sales messages from your competitors
DAILY! Remember, your clients are busy and
distracted with life. And so it’s been said…
“For Every Month That Passes That Your
Client Doesn’t Hear From You They Forget
About You By 10%...”
If there is even a fraction of truth to that
statement then it means in about a year from
the last time you serviced their home …most
clients are going to have a really difficult time
remembering you at all. (Ouch.)
So how could you harness the power of your
client relationship so that you are always going
to be the one that she calls again and again, no
matter what? How can a super busy business
owner, like yourself, easily nurture your
relationships with your clients? How can you
keep your business name and number within
easy reach of all your clients regularly?
The easiest, proven answer is a client
newsletter. But, to be successful, it must be the
right kind of newsletter…