Part of your success is how you go about
sending the mailer. In fact, if you don’ t cross
all your “t’s” and dot your “i’s”, the post office
may not consider it EDDM and therefore
you’ll pay a higher rate. But the most
important consideration is the sales message
of your EDDM mailer.
Some “Don’ts” for your EDDM campaign:
• Don’t run the same X rooms for $X as
your competitors.
• Don’ t send them only one mailer and
stop.
• Don’t forget to give a killer offer.
• Don’t forget to include the EDDM
insignia in the address area.
Some “Do’s” for your EDDM campaign:
• Do give benefits of your service.
• Do set your apart from your competition.
• Do budget to send 3 postcards to each
household.
• Do send the postcards 7 days apart.
When getting your EDDM mailer printed,
if you include the proper EDDM insigia, you
won’t need to label the mailers. All your need
to do is stack them in groups of 50 or 100,
put a cover sheet at the top of each stack, and
take them to the same post office that the
mail route you chose delivers to. This is super
easy stuff.
After you’ve sent your first mailer, don’t stop
there. Mail a second mailer to the same mail
route 7 days later. Then mail a third mailer
7 days after the second mailer. After that,
don’t mail to the same route for two to three
months. Then start the process all over again.
After a few cycles, you’ll become known as
the neighborhood cleaning company.
To get a FREE Report That Helps Cleaners
Use Every Door Direct Mail and Gives
Several Postcard Samples, visit
www.Hitmanworkshop.com
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