MARKETING & UPSELLING
Every Door Direct Marketing leaves no
stone unturned and turns up profits
Every Door Direct Mail
Tips and Tricks for Cleaners
by John Braun
EDDM, aka Every Door Direct mail, is
hands down the cheapest way to target the
ideal neighborhood you want to reach. Here
are a few tips and tricks we’ve learned about
getting the most response out of an EDDM
campaign. EDDM is a new program
through the United States Postal Service that
allows businesses to canvas entire mail routes
for as little as 15 cents per household. Plus,
the size of the EDDM piece is required to
be at least 6.125 inches high and less than
16 inches long. This makes for a pretty big
mailer. Although EDDM pieces don’t have
to strictly be a postcard mailer, most cleaners
find postcards to be the easiest and most cost
effective to mail.
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That’s why EDDM is so affordable. What
about the less desirable neighborhoods
or apartments? Most of the time it’s
not an issue. But there could be a rare
occasion where apartments or less desirable
neighborhoods are on the same mail route as
a high-end neighborhood. We’ve not found
it to be much of a problem though.
With EDDM, you don’t have to purchase
a mailing list. You pick the mail route you
want to target. Typically, a mail route will
consist of anywhere between 100 and 1000
homes. And yes, you do have to mail to
the entire route. You can’t pick and choose.
4.
Here’s how you get the EDDM mailer
done:
1. See the USPS site to get started
2.
3.
5.
6.
https://eddm.usps.com/eddm
Go to the link Get Started with Retail.
Make sure your mailer is the right size for
EDDM.
Make sure the mailer contains the right
EDDM insignias.
Stack the mailers in stacks of either 50 or
100.
Bring the mailers to your local post office
(200 minimum, 5k maximum)