MARKETING & UPSELLING
Follow this format in your client newsletter
and your success is practically guaranteed
as long as you don’t make this common
mistake…
Every time you spend time or money
on advertising it is an investment. Your
newsletter should be no different.
Now let’s say, you are a carpet cleaner
and you mail a client newsletter and get 5
Don’t Try To Be Too Pretty!
jobs per month, jobs you would not have
otherwise booked. (Easy breezy!) Imagine
Most people find this pretty shocking.
each of these repeat jobs averages $250.
People are surprised that their ad or
That translates into $1,250.00 per month
newsletter bombed because it was “too
or an extra $15,000.00 per year. And that’s
pretty”.
conservative, most my members who send
a monthly newsletter report much, much
One of the world’s greatest copywriters,
Eugene Schwarz put it this way, “I specialize higher numbers to me.
Now, before I go any further let me
in ‘ugly’…Beauty looks pretty much the
same…. the ugly thing in a world of beauty acknowledge that (if you are a good
company) you probably get some referrals
stands out.”
“organically” right now. But if you want to
really see your bank account swell this year
It’s almost a guarantee that if you produce
you need to be harvesting referrals from
a slick, “pretty,” full color, fancy newsletter
your happy, loyal clients.
it’s most likely ending up in the trash bin.
(Along with all the other “junk mail” your
clients get daily.)
The Easy Way To Boost Your
But you know what doesn’t end up in the
trash bin?
A “home grown”, “grass roots,” “mom and
pop”, personal looking newsletter. (a.k.a.
“ugly”.) Why? Because it doesn’t look like
junk mail. It looks different. It has heart. It
stands out in a pile of “pretty mail.”
Referrals…
Think about this, all of your clients are
having conversations with friends and family
And if it’s written right, it gets read and
does its job of cementing relationships,
generating referrals and making sales.
A Return On Your Investment That
Would M