Believe it or not, your name and
number aren’t on the forefront of their
consciousness…no matter how much they
liked you! So unless you are actively in
contact with your clients most of them
are right smack in the middle of all your
competition searching on the internet or in
the yellow pages when they need to reach
you again.
keep your business name and number within
easy reach of all your clients regularly?
The easiest, proven answer is a client
newsletter. But, to be successful, it has to be
the right kind of newsletter…
The Costly Mistakes To Avoid That
Will Only Waste Your Money…Burn
Up Your Time…And Cause Your
Newsletter To Be An Epic Failure.
Is that where you want your clients looking
for you, right smack in the middle of all your
To be successful with this strategy you must
competitors? No way.
follow these proven formulas every time you
communicate to your clients via a newsletter.
Not only is every one of your clients
These are the principals of Direct Response
bombarded with sales messages from your
competitors DAILY, they are busy, and cold Marketing and it works so well because
it strategically creates response from your
hard facts have proven…
clients.
Statistically, For Every Month That
Passes That Your Client Doesn’t
Hear From You They Forget About
You By 10%...
That means 10 months…to a year from
now …chances are a client isn’t going to
remember you at all. (Ouch.)
That means you need some sort of
“insurance” that you are always going to be
the one that she calls again and again, no
matter what.
So what is this answer? How can a
super busy person like you nurture your
relationship with your clients? How can you
Responses like texting, emailing or calling
you, responses like buying your services,
responses like referring a friend to your
company.
To create responses like these, follow this
“framework” in your newsletters:
Headlines
Interesting copy
Build desire in your audience
Make an irresistible offer
Set a deadline
And never forget your client has one thing
on their mind… “What’s In It For Me?”
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referrals are a red hot way to cook up new clients
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