Online Marketing Manager
Sarenza SA, Paris, France. Period: July 2012 – July 2013
Sarenza is a French e-commerce company which was founded in 2005, and is based in central Paris.
Thanks to the dedication of the team to customer satisfaction, the company has grown very fast in the online fashion industry and has become the French leader in online shoe retail, with 600+ brands.
Launch and development of the Sarenza.dk website
• Adapting Sarenza offers to Denmark (local habits, legal requirements, competitor’s review and e-commerce benchmark)
• Helping in the construction of the website (including functional specifications, testing, translations, and review of the agency’s translation work)
Web marketing and Onsite-Marketing - Sarenza.dk
• Securing and optimizing heavy and technical parts of the site
• Conducting regular benchmarks of the competition, analyzing fashion websites and competitive positioning in Scandinavia (products, services)
• Budget and earnings
• Coordination to Onsite-Marketing Assistant and Customer-service persons in the DK team
Conversion part: Driving, managing, monitoring and improving new and existing partnerships and e-marketing performances KPI’s on channels like: SEO, SEM, price compartment sites - expert in feed optimization. Affiliation platforms, retargeting, display campaigns on various sites, testing of marketplaces exposure, Facebook, blogs, contests, link building, A/B testing etc.
• Building up Fashion positioning in the Danish market through Blog-community like Bloggers Delight
Onsite marketing: Animating the website together with Design team, create and implement a dedicated CRM/CRL strategy and executing newsletters and cyclic emails. Drive and execute Social media (Facebook, Instagram, Twitter, blog) strategy
Exposure to convert VIP Campaigns, special operations and merchandising.
Succeed in launching and driving the Danish site into an impressive stage measured on ROI compared to Swedish site that launched same date.
Greeter
Tommy Hilfiger, Paris. Period: Marts 2012 – June 2012
• Responsible for all hostesses and greeters
• Responsible for The Hilfiger Club and optimizing the recruitment-process to the club.
• Customer care and service
Sales Assistant (Evening job: Meanwhile working full-time at Coop)
Skoringen, Rødovre. Period: October 2011 – January 2012
Developing knowledge within fashion before moving to Paris.
• Customer sales and service. Sales ready store prep. Assortment and stock
Sales coordinator / Assortment- & Marketing responsible
Coop Denmark A/S, Business development, Albertslund. Period: November 2009 – February 2012
In collaboration with the head of development I conducted principles for marketing, events, assortment, instore/outdoor branding, exposure of key goods, and the development of the concept C – Coop convenience, from idea to reality.
The C concept has been launched based on a belief that there is a hole in the market which could be exploited by a convenience concept-store and products. (Renamed to ‘C måltidsløsninger’ in 2016)