CV
EXPERIENCE
Consultant (independent)
November 2015 – current
Consultant within e-commerce; how to drive and optimize an e-business (360 degr. perspective).
Main competences within marketing-, product-, performance and business strategy and growth
Fulltime: Tradedoubler.com
Parttime: Project ad hocs
Partnership Development Manager, Denmark - Nordics
Tradedoubler Sweden AB, Copenhagen, Denmark/Stockholm, Sweden. Period: December 2015 – current
Tradedoubler provides Advertisers and Publishers with an industry leading affiliate marketing solution.
Consultant for Nordics with key responsibility for the Danish market, where the main focus is to re-establish Tradedoubler as one of the strongest affiliate networks.
Key focus area
• In charge for turning Tradedoubler DK into a profitable business with an innovative approach
• Establish and drive sustainable collaborations between top publishers and top clients
• Secure recruitment of top publishers into Tradedoubler network
• Strategic and tactical stakeholder management internal and external
• Plan and execute events, cross campaign execution planning between publishers and clients
(Maternity leave: June 1th 2016 - September 30th 2016)
Business Development Manager, B2C
eBay Inc., Copenhagen, Denmark. Period: July 2014 – December 2015
B2C Business owner of the Danish eBay version called DBA.dk
• Managing revenue and business development for B2C, containing three products: TopAnnoncer, AdManager & Google Adsense
• Handling strategies, business development including analyzing, revenue outtake calculations, prioritizing and executing operations, optimizing lean processes across departments and constructing quarterly operational reviews to Management team DK and EAME
• Stakeholder management towards Head of Sales, Product owner, Head of Support and Management team.
Succeed in turning the TopAnnoncer business around, from poor product to successful performance product.
Revenue increase from 2014 to 2015: +68%
Lead for WIN - Women’s Initiative Network) in Denmark at eBay
• Empower and engage women and diversity at eBay through different activities
• Facilitate networking
• Support personal development
B2C Account Manager
eBay Inc., Copenhagen, Denmark. Period; August 2013 – October 2014
• Responsible for all media agencies, key and large B2C clients for search and performance products on dba.dk. - Revenue responsible for 50% of quarterly sales target
• Optimizing user experience and retention of big clients
• Cross border trade throughout Europe
• Co-responsible for development of concept, strategy of search products online at DBA.dk
• Partial responsible in development of team members (product and market knowledge for retention)
• Feed expertise