CHLOE Magazine Spring 2013 Spring 2013 | Page 72

Ashley Ebner in Loft, jewelry by Kara Ross NY, shoes by Jokers Closet ASHLEY EBNER Founder and CEO of Joker’ Closet Inc. s After working for some of fashion’s top industry retail leaders, Ashley Ebner decided to bring together her appreciation for fashion and her passion for design. With touches of creativity and bringing on-board her knowledge of business, she decided to create her own business Joker’s Closet Inc. Joker’s Closet™ is the first ever high-fashion, custo mizable designer footwear. The revolutionary concept allows customers to design and customize shoes through an ecommerce platform; wait, it gets better!. The pair of shoes are delivered to the customer’s doorstep in 3 - 4 weeks!. -Joker’s Closet™ provides creative direction to its customers by unveiling a cutting-edge collection, along with a pallet of colors and textures each season for the customer to experiment or play withsays Ashley. Being the president and CEO of an emerging company is certainly not an easy role  -I’m a perfectionist at all times but I’m also a very curious person. I love exploring new concepts which ends up translating into my business mindset. I’m also considered to myself and allow myself some down time. Spinning every day is my outlet; I’m not calm enough for yoga!”- says Ashley. With her mother as inspiration, Ashley woke up one morning and knew that Joker’s Closet was the dream turned goal, she had been looking for. With a beautiful collection and a stunning advertising campaign featuring Canadian supermodel Irina Lazareanu, Ashley continues in the journey to success while strutting at a firm pace. Ashley’s 3 Goals to Achieve in the Next 5 Years: - Continue to launch exciting inspiring collections - Collaborate with industry leaders; and - Launch another concept (I have other ideas brewing!) Health Tip- I strongly believe that a creative mind eases stress and it is the healthiest alternative to anything. Favorite Quote - As Brian Eno says, “…The big mistake is to just wait for inspiration to happen. It won’t come looking for you. You have to start doing something: you have to build a trap and catch it”.