Chichester Yacht Club Magazine April 2020 | Página 10

Have you been on our website recently and noticed the latest improvements?
Are you registered on the website?
By being a registered user, you will be able to
access a lot more functionalities. A few of these
won’t be fully relevant while we are in
lockdown such as booking onto a cruise or a
ramble, register on the Crew exchange, but you
can also place a for sale or wanted advert or
consult Club documentation to name but a few.
As I mentioned in a past edition of the Club
magazine, before Covid19, the beginning of
2020 marked the start of the new three-year
strategy for the Club, prepared by your
General Committee, following wider
consultation.
As illustrated by the strategy banner you would
have seen in the Club’s corridor, the strategy
focuses on 4 areas which are described below:
Strategy 1 -
Strategy 2 -
Strategy 3 -
Strategy 4 -
to maintain membership
Recruitment and retention
to facilitate member and non-member development via training and coaching
to integrate our Club Marketing and Communications to improve the Club “Brand”
to develop a sustainable and resilient Club for the future.
As part of our Strategy 3, we planned the review and development of our website.
We are therefore extremely grateful to Yacht Section member Anita Hedges, who came forward and offered her ser-
vices as specialist in heuristic evaluation (no, I didn’t know what it was when I first heard of it) and usability testing.
Anita conducted a series of interviews to identify areas of the website that could be improved. The interviews were
categorised in two ways: one set of interviews was with non-users of the website and the second was with identified
stakeholders who use it regularly.
The main findings from the interviews could be
categorised as follows:
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Problems with logging In and registering
Problems with navigation
Problems when viewing on mobile devices
Clutter and complexity
Missing links between pages often used together.
Search Engine Optimisation