Charlene ' s life serves as a bridge between two cultures , a journey she calls her ‘ faithwalk ’ which has now led her to start reGEN media , an alliancebuilding organization that will seed a regenerative media landscape . Alongside her co-lead and awardwinning filmmaker , Naomi McDougall Jones ( Naomi ’ s viral Ted Talk , What it ’ s like to a be woman in Hollywood ), she is building a full-system eject pod , exploring an inclusively innovative wayto fund and distribute transformational media that is also accessible to everyone and easily incorporated into people ' s daily lives . As SanJenko says , “ Media is the most powerful lever for change in our lifetimes . Regenerative media moves us beyond entertainment without being devoid of it .”
But before we actually dive into her story , the Indigenous Business Magazine proudly announces Charlene ‘ CJ ’ SanJenko as the Businesswoman of the Month for its August and September edition . This title is accredited to her numerous achievements , efforts and contributions to making the Canadian economy inclusive and diverse . We wish her all the best in her future endeavours , and now , let ’ s resume our story .
Inspiration for Powerful Narratives
Charlene can easily envision the broader picture and take the road less travelled to get there because of her varied experiences as a National Marketing Manager of a privately held investment firm , two-term municipal politician , competitive athlete & performance coach , and advocate for local ( rural ) economic development . She hopes to usher in a day where brand resources for marketing and communications are prioritized on campaigns that focus on the greater good by drawing on her background in financial services , marketing and communications , politics , and impact production . Charlene aims to develop " The Story of Us ," an interactive documentary series that documents the unfolding tale of impact as we practice generational thinking and prioritize our resources to build the society we desire by 2030 . In 2016 , Charlene created a pilot series called PowHER TV .
Empowering Underrecognized Voices through reGEN Media
In May of 2022 , Charlene opened the first Indigenous-owned and female-led regenerative media studio called reGEN media with the intention of promoting the telling of transformational tales by underserved artists . She believes that possibility and expansion lie just beyond our belief , and imagination bridges this gap . Meet reGEN media here [ link to intro video here ]. As one of the first six regenerative filmmakers in an inaugural team of six , Charlene needs to experience an ecosystem to understand how best to utilize it to influence lasting change .