Charlene SanJenko - Canadian SME article

Businesswoman of the Month

Charlene ‘ CJ ’ SanJenko

Founder & CEO , reGEN media
“ We can heal ourselves and our families in three generations if we choose to keep this a sacred priority .” ~ Wenecwtsin , Wayne Christian , former Chief , Splatsin Nation
Indigenous ways of knowing , doing , and being in business feel different because they are different . Grounded in a long history of community , reciprocity , and care for all our relations , a call to business is a commitment to a chosen vehicle to drive impact forward . The purpose of building a sustainable business is to care for family and community , enriching lives by placing priority on what we can create rather than what we can extract . One Indigenous visionary has set out to amplify and expand our understanding of this possibility through her new business venture in the inclusive innovation space – meet Charlene ' CJ ' SanJenko of reGEN media , the first and only Indigenous-owned and female-led regenerative media studio .
Charlene has spent over two decades committed to building frameworks designed to access possibility and more fully experience human potential to create expansive impact . Most recently , this has taken her into a newly emerging sector called regenerative media . Regenerative media is defined as the kind of soulful , expansive , challenging , and transformative storytelling that deeply nourishes us and can truly lift , shape , and heal individuals and cultures .
She has championed women leaders and changemakers via her first company , PowHERhouse , since 2013 , enabling them to create an epic impact since she believes that imagination activates greatness . PowHERhouse celebrates 10 years of changemaking this Fall , continuing their work in utilizing the art of expression and impact amplification to actively encourage individuals and organizations to more deeply inhale and step into all of why they exist .
https :// www . youtube . com / watch ? v = Zjsd08Q5i7w