reGEN seeks to investigate novel approaches to finance and integrate transformational media into society by de-risking the experimentation in the business model of media-making itself . This includes shifting the flow of advertising dollars . “ If we change the flow of finance , we will change our future . We know this through the growth of impact investment ; now , we have the opportunity to create the same effect with advertising dollars which are expected to reach over $ 740 billion globally in 2023 . Shifting from brand advertising to impact allyship could have as momentous an effect as impact investment has had . We work with brands and corporate partners who are interested to learn ( and unlearn ) more about the emerging space of regenerative media and how it ties into their prioritized commitment of doing and being better in the areas of sustainability , DEI , reconciliation as well as telling a more cohesive story about these commitments to teams , stakeholders , and clients . Impact allyship is the future of advertising , and Charlene is currently engaging industry champions who are interested to shape a better future .
Alongside her co-lead Naomi McDougall Jones , Charlene aims to eliminate roadblocks and facilitate the financing , monetization , and activation of transformative stories via congruent partnerships in the burgeoning media tech field . Together , they are focused on :
1 ) Bringing together practitioners from the entertainment industry , impact innovation , and the regenerative economy movement to illuminate what ’ s unwell with business-as-usual storytelling and develop shared analyses on what regenerative media needs to be to emerge as a viable alternative ;
2 ) Seed funding experiments in regenerative media , leveraging integrated capital to support creation and distribution of stories in ways that embody the tenets of regenerative media that have been identified in-community ; and ,
3 ) Change the who of storytellers , with a focus on lifting up Indigenous filmmakers , given long-standing Indigenous knowledge and practices of storytelling as a sacred force for healing and wellbeing .