When the users were asked to choose three improvements they expect from WeSupport, their top responses were 1) make the content more practical, 2) more interesting and 3) diverse( Chart 17). Users ' browsing habits when using the WeChat public accounts could pose a challenge to the practicality of the platform. We learned from the interviews that workers tend to read the content in the weekly push messages but do not necessarily browse the actual platform as they might do on a website. This emphasizes the importance of the weekly push messages, which play a crucial role in what content users will read.
WeChat-based online learning is largely defined by the weekly push messages. In order to compete with other content on WeChat, online learning needs to appeal to users through easy and lighthearted content.
During our interviews we found that users are more likely to share content when they perceive it to be ' funny '. We also found that funny Internet memes are the biggest competitor for the time and attention of the users. Although many interviewees said they found CCR CSR ' s WeSupport content interesting and relevant, most days after work they just want to relax by watching funny videos / articles. While it may be the general case for many internet users to spend their“ leisure time” indulging in lighthearted content, this can also inform the future direction of the content – to inject it with more humor and lightheartedness.
Chart 17: Improvement WeSupport users would like to see
100 %
80 % 75.5 % 74.5 %
60 %
40 %
53.5 % 48.3 % 47.9 %
20 %
0
More practical
More interesting
More diverse
More More creative up-to-date
19