1) Parent Workers a. Early Childhood Development
31 % of the users are parents with young children under the age of six. A major chunk of CCR CSR ' s WeSupport platform content for working parents is the early childhood development( ECD) series developed by UNICEF. The lessons include videos, quizzes, text and pictures covering topics related to nutrition, health & safety disease prevention. Chart 18 shows how parents of young
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children found ECD contents useful. Nearly two thirds of the parents found both the health and nutrition content very helpful. Naturally parents with children under six found the ECD content more useful, and among them, the ones who currently live with their children tend to find the lessons more helpful. This is likely linked to the fact that they can apply the tips in the clips much more easily and immediately with their children by their side.
Chart 18: How much did the ECD clips help parents with young children
70 %
60 %
50 %
40 %
30 %
20 %
10 %
0
64.5 % 65.8 %
Helped a lot
32.9 % 31. 6 %
Helped to some
Not suitable for my
Children ' s health & safety Children ' s nutrition
2.6 %
0.0 % 0.0 % 1.3 % 0.0 % 1.3 %
Didn’ t help
I haven’ t watched
Even so, the interviews showed that many of the workers with left-behind children do consider the content in the videos to be helpful and pass the learning on to the children’ s care takers back in their hometowns. Ye Xiaoqin is a typical factory worker who has left her children behind with their grandparents back home. She was inspired by UNICEF’ s lessons on nutrition, prompting her to encourage her grandparents to introduce healthier options into her children’ s diet:
The Story of Ye Xiaoqin
Ye Xiaoqin is 28 years old. She has two sons who are six and two years old. Her sons live with their grandparents in their hometown in Yunnan.“ I’ m constantly worried about their health because they are so spoiled by their grandparents. They eat too much junk food and unhealthy snacks” – said Ye Xiaoqin. But she sounded hopeful that the children’ s grandparents are slowly replacing the unhealthy snacks with more nutritious food thanks to her persuasion.“ I tell them they will grow strong and big if they eat the right food. I make sure to compliment them when their grandparents say they are eating better”.
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17. Chart 18 displays how useful users found the Working Parents content on CCR CSR’ s WeSupport platform