A Study on WeSupport, a WeChat-based Learning Platform
The survey shows that male and / or less educated users found the WeSupport platform significantly more useful than the female and / or better-educated counterparts. This result is part of the paradox CCR CSR’ s WeSupport platform is currently facing: while generally the platform is used by people with relatively higher levels of education, the contents of the platform has its greatest appeal amongst lesser educated workers.
It also is interesting to note that users from a project factory that incorporated CCR CSR ' s WeSupport contents into the factory’ s public account found the platform significantly more useful than others. This is a likely indicator that the factory face-to-face trainings have increased awareness on the challenges faced by left-behind children and juvenile workers and thus triggered curiosity and interest in CCR CSR ' s WeSupport platform.
Users gave CCR CSR’ s WeSupport platform a score of 88 out of 100 on average based on four different aspects: content, user friendliness( easy to use), design & layout and push message frequency.
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As for different aspects of the platform, content scored the highest at 88.9 while the lowest score followed closely behind at 87.6 for the push message frequency( Chart 15).
On average, younger workers gave WeSupport a significantly higher score, while it scored lower among rural migrants( Chart 16).
Chart 16: Average score of CCR CSR’ s WeSupport Platform
91
90
89
88
87
86
88.1
All users
90.1
Young workers ≤25
87.3
Older workers ≥26
87.0
Rural migrants
90.4
Non rural migrants
Chart 15: Rating of CCR CSR’ s WeSupport platform( out of 100)
Content 89
Easy to use 87.9
Design & layout |
|
|
87.9 |
|
|
Push frequency |
|
|
87.6 |
|
Rating |
85 |
86 |
87 |
88 |
89 |
90 |
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16. The original scores were on the scale from 1 to 5, which were converted to 100-point scores by multiplying them by 20