CCR CSR’ s WeSupport Platform
A Study on WeSupport, a WeChat-based Learning Platform
While WeChat clearly helped migrant workers find new friends and was rated as the second most useful function of WeChat( Chart 7), it also helps create a sense of community for migrant workers who are living away from home. All interviewed workers said they browse what their friends share in their“ Moments” on a daily basis. This“ social network” function similar to Facebook enables them to stay connected with current events as well as the lives of friends and family elsewhere. As indicated in Chart 7, the most important function of WeChat for users is the instance messaging and voice / video chatting functions that allow users to stay connected with their friends and other family members.
Almost all interviewed workers said they had Wi-Fi access in the factory dorms or rented apartments, so instead of making a phone call to their families, they prefer to video chat with them using WeChat whenever they can. For parents with left-behind children, this function seems especially important. 40 % of parent with left behind children thought the most important function of WeChat for them was staying connected with their children. All interviewed workers with left-behind children said they would regularly video chat with their children through their caretakers back home.( For more details, please refer to Liu Fanghua’ s story in the Appendices section)
CCR CSR’ s WeSupport Platform
Since the launch of the WeSupport platform in June 2015, 40,193 visits have been recorded in a year. The majority( 58.3 %) of surveyed users found the WeSupport platform to be very useful while the rest found it partly useful. This survey will allow us and other service providers to understand why users found the content more or less useful and which contents most appealed to them.
Male and / or less educated users found the WeSupport platform significantly more useful than female and / or better-educated counterparts.
Chart 14:” How useful do you find the content / information on CCR CSR’ s WeSupport platform”?
A: In general B: By gender
Not Userful 0.4 % |
80 %
70 %
60 %
|
54.3 %
62.7 %
|
Female
Male
|
Partly useful 41.3 % |
Very useful 58.3 % |
50 % 40 % |
45.3 %
37.0 %
|
|
|
30 % |
|
|
|
20 % |
|
10 %
0
0.4 %
0.3 % Very useful Partly useful Not useful
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