CCR CSR WeChat Study | Page 18

A Study on WeSupport, a WeChat-based Learning Platform

2) Frequency of browsing CCR CSR’ s platform

44 % of the users say they access the WeSupport platform on a daily basis( Chart 11). Even though the frequency with which users check public accounts in general does not correlate with their age, it does in the case of WeSupport: the older the users are, the more frequently they view CCR CSR’ s WeSupport platform. It is also interesting to note that rural migrants use the WeSupport platform more often.

Furthermore, the users who subscribed to the platform through in-factory project promotion and those from the project factory that incorporated WeSupport contents in to their public account tend to utilize CCR CSR’ s WeSupport platform more frequently.

Workers with lower education levels might have a stronger need for such a platform even though they are not necessarily used to accessing knowledge and information through such a channel.

Even though less educated users tend to be less active on general WeChat public accounts, they are significantly more active on CCR CSR’ s WeSupport platform than their better-educated peers. This result seems counterintuitive, as we know that the users of CCR CSR’ s WeSupport platform have significantly higher education levels than migrant / factory workers in general, signaling a challenge in making online learning more accessible to workers with lower education levels.

However, we can also conclude that workers with lower education levels might have a stronger need for such a platform even though they are not necessarily used to accessing knowledge and information through such a channel.

Chart 11: Frequency of browsing CCR CSR’ s WeSupport platform

A: General WeSupport use B: By migration

0

Only occasionally

About once week

Several times a week

Everyday

Frequency

Non rural migrants Rural migrants

14