CCR CSR WESUPPORT PLATFORM USAGE
A Study on WeSupport, a WeChat-based Learning Platform
The majority of followers( 51 %) check public accounts more than three times a day( Chart 9). However, the frequency of browsing the contents on public accounts is not significantly correlated with the age, gender or rural migration of users, but only correlated with their education level. The better-educated users tend to read the contents of the WeChat public accounts more frequently. Also, it is worth noting that users who find WeChat most useful for“ obtaining knowledge and information” tend to read or check public accounts more frequently.
Chart 9: Frequency of browsing public accounts per day
More than 3 times 50.5 %
Once 14.6 %
3 times 12.5 %
Twice 22.4 %
CCR CSR WESUPPORT PLATFORM USAGE
The following sections will provide an overview of how users of CCR CSR’ s WeSupport platform were introduced to the platform, as well as the frequency of using the platform and sharing the contents. The role of age, gender, education level and rural migration status in users ' activity levels on WeSupport will also be described in the sections below.
Most of the users subscribed to CCR CSR’ s WeSupport platform after recommendation by a friend.
1) How users were introduced to the platform
The WeSupport platform was promoted at CCR CSR project factories during in-factory training workshops and through poster displays. The survey shows that only 26 % of the users subscribed to the WeSupport platform through such means while most of them( 43 %) got to the platform through recommendation by a friend( Chart 10). This could indicate the potential of WeChat-based eLearning to reach a large number of users beyond the scope of project factories.
50 %
40 %
30 %
20 %
10 %
Chart 10: How users were introduced to the platform
0
12.1 %
At a factory training
13.9 %
Through a poster at the factory
43.4 %
Friend recommended
22.6 %
7.8 %
Got Randomly interested came across it after reading an article shared by a WeChat contact
0.2 % Other
13