WECHAT PUBLIC ACCOUNTS
WECHAT PUBLIC ACCOUNTS
More than two thirds of the respondents( 69 %) subscribed to five or more public accounts. The number of public accounts that the users follow is significantly correlated with their age, gender, education level and rural migration status( Chart 8). The younger the users are, or the higher their education level is, the more public accounts they tend to subscribe to; female users tend to subscribe to more public accounts while rural migrants subscribe to fewer accounts.
Female users and those with higher education levels tend to follow more public accounts while rural migrants subscribe to fewer accounts.
Chart 8: No. of WeChat public accounts
Figure 8: No. of public accounts By age
No. of accounts
A: By age
No. of accounts
B: By education
Figure 8: No. of public accounts
> > 20 20 > 20 > 20
10-20 10-20 |
10-20 |
5-10 |
5-10 |
|
|
|
< 5 |
|
|
|
< 5 |
15 20 25 30 35 40 45 50 |
Age |
No schooling
Middle school
|
Primary school |
High school |
Technical |
College / |
school |
University |
Education
|
|
C: By gender |
|
|
D: By migration |
|
|
60 %
50 %
|
53.0 %
47.8 %
|
Female |
60 %
50 %
|
52.8 % 49.5 % |
Non rural migrants |
40 % |
|
Male |
40 % |
|
Rural migrants |
|
30 %
20 %
10 %
|
16.7 %
12.7 %
23.0 % 21. 7 %
13.8 % 11.3 %
|
30 %
20 %
10 %
|
16.9 % 13.6 %
23.6 % 21.9 %
|
6.7 %
15.1 %
|
0 |
< 5 5-10 10-20 > 20 |
No. of accounts |
0 % |
< 5 5-10 10-20 > 20 |
No. of accounts |
12 |
|
|
|
|
|