Case Study - Building a new Digital Content Universe for Middle East 1 | Page 6

NEW TRENDS AND
MARKETS SHAPING
DIGITAL CONSUMPTION
EMERGENCE OF SOCIAL
Instagram and Snapchat becoming increasingly popular –
40% of the time spent on smart-phone in MENA Region is on
Social Media (e-Marketer)
Per-head consumption
for Facebook embedded videos
is one of the highest in the world
70% of the residents in UAE will poll their circle of influencers before making a
purchase (BPG Cohn & Wolfe)
Branded message delivered through peer influencers have
38% higher retention rate
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