Case Study - Building a new Digital Content Universe for Middle East 1 | Page 7

CATCH-UP AND VOD
Growing Non Linear viewing –
Catch-up and on-demand viewing (Saudi Arabia, Turkey, UAE)
VOD players like icflix, Vuclip,
StarzPlay and Huawei’s
muchTV are entering into
partnership with telcos,
bundling discounted offers with
data packages
Ranked second in the
world by the number of
daily YouTube views at
more than 310 million ;
YouTube very popular in UAE,
Saudi Arabia, Turkey
Over 70% watch Video
clips on social media and Increasing willingness to
pay for sports documentaries
other free online resources and international programming
MESSAGING APPS
Apps like Whatsapp, Facebook
Messenger, Line, Snapchat are very
popular in GCC countries.
By 2020, MENA will have more than
173 million messaging app
users
www.mahindracomviva.com
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