Case Study - Building a new Digital Content Universe for Middle East 1 | Page 5

MARKET OVERVIEW
MIGRATION TO MOBILE
BROADBAND SERVICES:
61%
OF TOTAL CONNECTIONS WILL
BE MOBILE BROADBAND BY
2020
ACCELERATION IN 4G NETWORKS,
40
17
WITH MORE THAN
LAUNCHED IN
LTE NETWORKS
COUNTRIES
BETWEEN 2015 AND 2022,
SMARTPHONE PENETRATION
IS EXPECTED TO DOUBLE FROM
GCC COUNTRIES LIKE UAE,
BAHRAIN, QATAR –
LEADING THE DIGITAL
238
MILLION TO
467
MILLION
CONSUMPTION CHARGE, MOBILE DATA TRAFFIC
WITH HIGH SMARTPHONE EXPECTED TO REACH
4.8
PENETRATION (100%), AND
GROWING NUMBER OF
EXABYTES BY
SOCIAL MEDIA USERS THE END OF 2022, WHICH
(>70%) IS 13 TIMES THE
DATA TRAFFIC IN 2016
NUMBER OF M2M CELLULAR CONNECTIONS TO
REACH
www.mahindracomviva.com
27.7
MILLION BY 2020
Source: GSMA Intelligence
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