Case Study - Building a new Digital Content Universe for Middle East 1 | Page 4

INTRODUCTION
The Middle East is fast developing into an important hub for
digital services management with key market, demographic and
consumption trends shaping the digital consumption revolution.
The rise of a tech savvy millennial class in the GCC countries is
driving new formats in content delivered over the mobile.
Meanwhile the demand for Arabic content continues to grow
unabated with a huge following consisting of rich and influential
locals. The demand and supply gap for vernacular content is also
growing causing of worry for operators catering to the diaspora
from South East Asia.
Customers are demanding personalized experiences, but, most
of the customers who are receiving personalized experiences say
they are annoying, not compelling. As customers deepen their
interaction with content, there is a need to create centralized
and personalized profiles, leveraging analytics, in order to pro-
vide compelling user experiences.
This e-book seeks provides an overview of digital landscape
in the Middle East and provides answers to several of rising
challenges in the region.
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