Case Study - Building a new Digital Content Universe for Middle East 1 | Page 3

TABLE OF CONTENTS Introduction 2 Market overview 3 New trends and markets shaping digital consumption 4 Emergence of Social 4 Catch-UP and VOD 5 Messaging Apps 5 Changing Demographic 6 Opportunity for Operators 7 Meeting Expectations 8 Mahindra Comviva’s Digital Services Management 9 www.mahindracomviva.com 1