Karma Automotive
Finally Begins
Deliveries of Its
Karma Revero with
a New TV Ad
The Chinese owned US based electric car startup Karma Automotive has finally announced that it’s ready to roll out its much-awaited Karma Revero, the plug-in hybrid luxury performance car, and the company even has a cool new TV ad to back up its claims.
The new Revero is being promoted through the company’s latest TV commercial, which shows a Revero rolling off the ramp of a supply truck. The so-called delivery ad shows scenes of the new car being delivered to locations in California and Florida, as a way of commemorating the first ever delivery ready units of the car.
The commercial is also expected to be shown on a plethora of social media platforms and digital advertising spots. It will also be showcased on Karma Automotive’s own website, to be viewed by its fan base.
The company’s new marketing strategy hopes to tap into the original enthusiasm of those who owned the now defunct Fisker Karma plug-in hybrid car. The first Fisker Karmas appeared on the market back in 2012. Nevertheless, a year later the Fisker Automotive Company, the manufacturer of the Fisker cars went bankrupt. During that time, around 2000 units of the Fisker Karma were sold in the market.
The new company spent a considerable time talking with Fisker Karma owners in order to shape a plan to revise the sports car, which is the one now being marketed as the Karma Revero.
GLOBAL NEWS
Image Source: autoblog.com
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