CANADIAN PHYSIQUE ALLIANCE CPA NOVEMBER ISSUE | Page 82

Event promotion might seem If Jean and I were to actually show
glamorous to you , but for the people the books they would think
LeBlanc ’ s , it ’ s more about feeding we were crazy .”  
their passion than feeding “ After our 1st , 2nd then 3rd show ,
themselves . Heather LeBlanc , the people were wanting more after
CPA Director of NB , remarks that , so we just kept it going .”
“ It takes a special person to With each promotional event , there
continue to promote show after are always risks involved . Venues
show after show , we   obviously love need to get paid regardless of how
it and we see the value in it . Our many people buy tickets . Tickets
passion for the fitness and need to be reasonably priced , yet
bodybuilding industry has never high enough to cover costs and
stopped growing and we do it for expenses to put on these
the athletes , we do it for them first , shows / seminars . Jean LeBlanc
sparing no expense .  remarks