CANADIAN PHYSIQUE ALLIANCE CPA NOVEMBER ISSUE | Page 83

“ Sometimes we turn a profit , other
times we break even and sometimes
it ’ s a debt . We see a financial loss as
an investment to make the next
show bigger and better .
The LeBlanc ’ s will continue to
promote the sport they love and put
the athletes first . They will always
stay focused and keep their eyes on
their goals while making sound
decisions in potentially turning a
profit . There are always financial
risks and the athletes are always the
ones that come out on top with a
smile on their face and the
appreciation and gratitude felt is
why the shows are popular and
successful . A show can still be a
success without turning a profit . If
the athletes are happy , they ’ re
happier .  
The rising interest in the sport
throughout the years was the result
of investing TIME and MONEY into
educating the athletes , teaching
them how to pose , and learning
from the best in the industry by
holding over 32 fitness and
bodybuilding seminars . 
The first seminar in 2007 hosted 12
female competitors in the home of
CPA Director Heather LeBlanc . A
small group of curious and intrigued
competitors who wanted to learn
more about the sport and how to
get involved . The seminars
continued for 7 years with numbers
exceeding in the 100 ’ s , hosting
female athletes only . After 2012 ,
everything changed . Male and
female competitors were both
included in all local seminars .