Canadian Music Trade - December / January 2020 | Page 26

10:30 a.m.
How to Turn Website Visitors into
Sales Opportunities
Frank Cowell, online marketing
expert & CEO of Digitopia 3:30 p.m.
The Bottom Line on Internet Sales Tax –
Update
Alan Friedman & Daniel Jobe, Friedman,
Kannenberg & Co.
Eddie Kramer & Public Enemy’s Brian Hardgroove
NAMM Designer Studio
NAMM bills the new Designer Studio as the
“intersection of music, design innovation, and
performance.” Located in the centre of the
Entertainment Technology Showcase, all are
invited to hear from and network with some
of the top lighting and projection designers
in the industry in an interactive environment.
Throughout the day, there will be opportunities
to attend valuable info sessions by industry
organizations like ESTA and AES.
NAMM U Education Center
The majority of The NAMM Show’s expand-
ed education program will be found in the
NAMM U Education Center, a five-story
campus in the Anaheim Hilton next door to
the convention centre. The Education Center
will host the A3E Summit, AES Academy,
TEC Tracks, NAMM U Breakfast Sessions,
and Audinate’s Dante Certification training in
addition to sessions on lighting, networking,
safety, and rigging. The NAMM U Idea Center
will remain in the main lobby of the conven-
tion centre.
NAMM U SCHEDULE
THURSDAY, JAN. 16
Breakfast Session
8:30-9:30 a.m. – Hilton Anaheim Hotel,
Pacific Ballrooms, Level 2
Breakfast of Champions
Joe Lamond, NAMM President & CEO, with
guests
In a series of one-on-one interviews with
“Crossroads” as the theme, NAMM President
and CEO Joe Lamond will sit down with some
of the biggest thought leaders in MI, sound,
and entertainment technology for detailed
discussions. They will reveal their unique paths
to success and perspectives to help attendees
navigate their own personal crossroads.
11 a.m.
7 Steps for Online Marketing
Success (Double Session)
Mitch Joel, marketing expert & best-selling
author
12 p.m.
5 Instagram Power Users & What You Can
Learn from Them
Mallory Nees, Reverb
12:30 p.m.
Networking: How to Do It & Why It’s
Essential
Melissa Ceo, C.A. House Music (moderator);
Mark Goff & Jeremy McQueary, Paige’s Music;
& Jeremy Payne & Tom Tedesco, The Music
People
1 p.m.
Proven Ideas to Increase Lesson Sign-ups in
the New Year
Whitney Brown Grisaffi, Nathan Dalla
Santa & A.J. Melcher, Ted Brown Music
1:30 p.m.
Stop the Drop! Retention Strategies for
Lesson Programs
Pete Gamber, Music Lessons Expert
2 p.m.
Hey, Alexa … How Does Voice Search
Impact My Business?
Mitch Joel, marketing expert & best-selling
author
4 p.m.
How to Host a Successful Summer Blues
Camp
Fernando Jones, Fernando Jones’ Blues Camp
4:30 p.m.
5 Community Events for Every Music
Retailer
Tim Pratt, Dietze Music
5 p.m.
How to Hire Rock Star Teachers for Your
Lesson Program
Jonathan Shue, Dusty Strings Music Store &
School
FRIDAY, JAN. 17
Breakfast Session
8:30–9:30 a.m.
Transformative Marketing: Strategies for the
Next Decade
Ann Handley, digital marketing pioneer &
best-selling author
Marketing guru Ann Handley will take attend-
ees on a tour of effective marketing strategies in
2020. She’ll reveal why the companies seeing
the most success in marketing and social media
are those that slow down, do less, and obsess
over key areas. Most of all, she’ll share how
retailers can be more strategic to fuel their own
marketing success.
2:30 p.m.
How to Amplify Your
Visibility with Google
Ads
Karly Osten, Logical
Position
Anaheim Convention Center,
Level 1 Lobby (unless otherwise
noted) 3 p.m.
Successful Marketing Strategies for Today’s
Piano Dealer (Double Session)
Anaheim Hilton, Level 4, A9
Bob Popyk, Music Trades Magazine columnist
(moderator) & panel
NAMM Idea Center
Sessions
3 p.m.
Employee vs. Contrac-
tor: Beware of How You
“Treat” Your Workers
Alan Friedman & Daniel
Jobe, Friedman, Kannen-
berg & Co.
Fred Armisen
26 CANADIAN MUSIC TRADE