Canadian Music Trade - December / January 2020 | Page 27

Bob Popyk, Music Trades Magazine
columnist (moderator) & panel
3:30 p.m.
Tackling the 8 Most Common
Reasons Students Quit Lessons
Don Russo, Freeway Music
4 p.m.
NAMM YP Keynote Session
(Double Session)
NAMM Young Professionals
NAMM Idea Center
Sessions
5 p.m.
5 Digital Marketing Trends to
Take Advantage of in 2020
Larry Bailin, digital marketing pioneer
10:30 a.m.
7 Hacks to Boost Your Online Sales
Sebastian Fabal, Reverb SATURDAY, JAN. 18
11 a.m.
How Instagram Really Works & How to
Create Successful Content (Double Session)
Jenn Herman, online marketing expert 8:30–9:30 a.m.
How to Build an Iconic Business
Scott McKain, customer experience expert
Scott McKain, global customer experience
expert and musician will share the five key
characteristics of iconic organizations and how
retailers can make these concepts work for their
own businesses. Attendees will discover spe-
cific, practical steps for delivering the ultimate
customer experience, creating distinction in
the marketplace, and taking their business to a
higher level.
12 p.m.
How to Keep Customers Engaged with Your
Website
Madison Revell, Inbound AV
12:30 p.m.
Makeup Lessons Solved!
Chris Bates & Tyler Marolf, TeacherZone.com
& Los Rios Rock School
1 p.m.
Lessons Learned: NAMM Dealers of the Year
(Double Session)
Robin Walenta, West Music (moderator);
Cindy Cook, The Candyman Strings &
Things; Gayle Beacock, Beacock Music; Lori
Supinie, Senseney Music; & Tracy Leenman,
Musical Innovations
2 p.m.
How to Create Effective Videos for Social
Media
Jenn Herman, online marketing expert
2:30 p.m.
How to Expand Your Reach Via Podcasting
Bruce Wawrzyniak, Now Hear This
Entertainment
3 p.m.
School Music Superstars Talk Rental Growth
Gayle Beacock, Beacock Music (moderator)
& panel
3 p.m.
Where Is the Piano Business Heading Now?
(Double Session)
Anaheim Hilton, Level 4, A9
Breakfast Session
NAMM Idea Center
Sessions
10:30 a.m.
New Strategies to Drive Lesson Program
Growth
Noel Wentworth, Wentworth Music
11 a.m.
How to Use Facebook Groups to Grow Your
Business
Mike & Miriam Risko, Mike Risko Music
School
11:30 a.m.
5 Reasons Your Online Marketing Isn’t
Working & How to Fix It
Peter Malick, Inbound AV
12 p.m.
Essential Steps to Manage Your Reputation
on Google, Yelp & Facebook
Paul Farmer, Starfish SEO & Jack Monson,
Social Joey
12:30 p.m.
Simple Strategies to Maximize Your Local
Google Presence
Paul Farmer, Starfish SEO & Jack Monson,
Social Joey
1 p.m.
Live Interview: Kyser’s Meredith McClung
on Leadership
Meredith McClung, Kyser Musical Products
1:30 p.m.
10 Management Hacks for Every Music
Retailer
Jimmy Edwards, Marshall Music
2 p.m.
Essential Strategies for Selling on Amazon
Joshua Kreitzer, Channel Bakers
2:30 p.m.
Building Your Lesson Business Brand
Tom Hemphill, Music Lessons Expert
3 p.m.
Steps & Tips for Creating Effective Facebook
Live Videos
Tim Paul, Piano Trends Music & Band
3:30 p.m.
How We Went From 370 to 37,000
Instagram Followers
Glenn Haworth, Haworth Guitars
4 p.m.
Careers in Music Summit, Featuring
Jonathan Dely
Joe Lamond, NAMM president & CEO
(moderator), & guests
SUNDAY, JAN. 19
Breakfast Session
8:30–9:30 a.m.
Best in Show
Frank Alkyer, Music Inc. & UpBeat Daily,
& panel
At this popular closing NAMM U Breakfast
Session, publisher Frank Alkyer will host a
panel of retail gear experts who’ve shopped
the entire exhibit floor to find their top picks.
They’ll reveal not only the biggest products
at The NAMM Show but also sales tips and
potential customers for this gear.
NAMM Idea Center
Sessions
10:30 a.m.
Monetizing Your Music 101
House of Blues Music Forward Foundation
11 a.m.
50 Songs You Should Write (Double Session)
Roy Elkins, Broadjam
12 p.m.
How to Build a Huge Following on Social
Media
Dan Shinder, Drum Talk TV
CANADIAN MUSIC TRADE 27