Canadian Music Trade - December / January 2020 | Page 25

JL: Our goal, as the stable, reliable platform
for the industry to convene, is to ensure that
everyone walks through the door, hangs up
their coat, kicks off their shoes, and says, “I’m
home!” (Metaphorically, of course!) With care-
ful consideration of the needs of the communi-
ties, we listen to member feedback through the
post-show survey, respond to input for curated
education and meaningful networking events,
all in a model of continuous improvement.
CMT: Any advice for Canadians making the
trip to Anaheim on how to maximize their
investment in The NAMM Show?
JL: If I had one piece of advice, it’s to start
planning now! The NAMM Show app has
everything you need to begin to plan your time
on the show site, from NAMM U sessions to
the fun events. Careful preparation and inten-
tion will help to make the most of your time at
The NAMM Show.
PLAN YOUR SHOW
The NAMM Show Campus
Anaheim Convention Center
800 West Katella Ave.
Anaheim, CA 92802
Exhibits, special events, educational sessions,
and more will take place on Levels 1-3, Halls
A-E, and Mezzanines A-D in the main conven-
tion centre building and the adjoining ACC
North. The NAMM Idea Center can again
be found in the lobby of the main conven-
tion centre, with professional development
sessions taking place next door at the NAMM
U Education Center at the Hilton Anaheim.
The Marriott hosts a number of special events,
awards shows, parties, and banquets. Also
returning will be live music on five stages across
the NAMM Campus, including the recently-
added Arena Plaza Stage.
Ed Sheeran & George Lowden
My Show Planner Retail Financial Summit
This online tool from NAMM allows attendees
to better plan their show experience. Users
can explore the educational offerings and
exhibitors, plan their schedule, find recom-
mendations based on preferences, and sync this
information with the NAMM Show app. Users
can also browse exhibitors by category, name,
and geographic location through its advanced
search features. Also explore educational,
networking, and entertainment events by type,
title, and keynote speakers. Go to
namm20.mapyourshow.com. Wednesday, Jan. 15 th
Held the day before The NAMM Show, finan-
cial experts Alan Friedman and Daniel Jobe of
Friedman, Kannenberg & Co. will present this
full-day workshop that focuses on inventory
management. Attendees can discover critical
skills needed to ensure fiscal balance in today’s
competitive marketplace. In an extended
Q&A, Friedman and Jobe will discuss the
trends and training needed for a healthy bot-
tom line, as well as new solutions and insight.
SPECIAL INITIATIVES
Retail Innovation Summit
Wednesday, Jan. 15 th
Formerly called Retail Boot Camp, this full-
day, intensive educational event held the day
prior to the show is free to all NAMM Show
attendees. It will be hosted by marketing
guru Marcus
Sheridan, who
will present the
types of content
that translate
into revenue, re-
vealing what the
customer wants
and how retail-
ers can deliver.
It’s designed for
everyone in the
organization,
whether they’re
an owner,
manager, or
first-time sales-
person.
Synth Showcase
This year, a series of showcases will be intro-
duced to serve as the centrepiece of several
product segment “neighbourhoods.” The Synth
Showcase, located between the front entrances
of Halls A and B, will feature the latest in ana-
log and digital synthesizer technology, connect-
ing a global community of synth enthusiasts,
professionals, and thought-leaders.
Boutique Guitar Showcase
Located in Hall D, the Boutique Guitar
Showcase is a curated collection of boutique
instrument makers from around the world,
held within a space that is designed to meet the
needs of the artisans.
Entertainment Technology
Showcase
This new NAMM Show feature will see innova-
tive products and side-by-side demos of the latest
innovations and brands in the event production
world. With a dedicated lighting zone complete
with dimmed overhead lights, attendees will
discover the latest tools needed to produce an
exemplary tour, from rigging to video consoles.
CANADIAN MUSIC TRADE 25