Canadian Music Trade - December/January 2019 | Page 27

11 a.m.
Effective Video Strategies for YouTube,
Instagram & Facebook (Double Session)
Tim Spicer, Spicer’s Music (moderator) & panel
12 p.m.
How to Launch a Podcast for Your Music
Business
Chris Bates & Tyler Marolf, TeacherZone.com
& Los Rios Rock School
12:30 p.m.
Social Media 2019 Update
Ben Blakesley, online & social marketing expert
1 p.m.
4 Surprisingly Simple Ways to Motivate
& Empower Your Team
Will Mason, Mason Music
Friday, Jan. 25
Breakfast Session
8:30–9:30 a.m. – Hilton Anaheim Hotel,
Pacific Ballrooms, Level 2
Transforming the Music Industry: Trends,
Game Changers & Opportunities
Daniel Burrus, futurist & innovation expert
Futurist, innovation expert, and guitarist Daniel
Burrus will reveal the current and future trends
that will shape the music products indus-
try. He’ll look at how to use these trends to
innovate with low risk, elevate planning, and
accelerate profitability. Attendees will discover
how to pre-solve problems before they have
them, identify disruptions before they disrupt,
and seize game-changing opportunities.
2 p.m.
Innovative Store Display Ideas
Gayle Beacock, Beacock Music
2:30 p.m.
How You’re Killing Your Lesson Program –
and What to Do About It
Pete Gamber, Music Lessons Expert
3 p.m.
Today’s Secrets for Selling Pianos Online
*Hilton Anaheim Hotel, Level 4, A9
Tom Folenta, website expert & Bob Popyk,
Music Trades columnist
3 p.m.
How to Build an Online Marketing Strategy
Frank Cowell, digital marketing veteran & CEO
of Elevator
1:30 p.m.
How to Host a Successful Rock Camp
(From Start to Finish)
Cindy Cook, The Candyman Strings & Things 3:30 p.m.
The 5 Most Important Questions to Ask
a Prospective Hire
Brian Douglas, Cream City Music
2 p.m.
Inventory Buying Rules You Should Never
Break
Alan Friedman & Daniel Jobe, Friedman,
Kannenberg & Co. 4 p.m.
NAMM YP Presents Joel Menchey of
Menchey Music Service (Double Session)
Joel Menchey, Menchey Music Service
2:30 p.m.
Fixing the Buying Mistakes You Just Made
Alan Friedman & Daniel Jobe, Friedman,
Kannenberg & Co.
3 p.m.
The Biggest Secrets of Social Media
Marketing
Ben Blakesley, online & social marketing expert
3-4 p.m.
Creative Ways to Find New Piano
Customers
*Hilton Anaheim Hotel, Level 4, A9
Bob Popyk, Music Trades columnist
(moderator), and panel
3:30 p.m.
Strategies to Engage & Keep Your Best
Employees
Jaimie Blackman, Jaimie Blackman & Co.
4 p.m.
The 10 Reasons People Don’t Shop in Your
Store Anymore
Tim Pratt, Dietze Music
4:30 p.m.
How to Host Offsite Events That Grow Your
Business
Shawna Wingerberg, Antonio Violins, and
Brandon Voorhees, Buddy Roger’s Music
5 p.m.
Effective Tips for Employee Productivity
& Retention
Joel Bertrand, Bertrand’s Music
NAMM Idea Center
Sessions
10 a.m. (two-hour session)
Special 2019 Financial Update: Don’t Let
Ignorance Kill Your Business!
*Hilton Anaheim Hotel, Level 2, California B
Alan Friedman & Daniel Jobe, Friedman,
Kannenberg & Co.
10:30 a.m.
New Instagram Marketing Tips for the
Music Industry
Jenn Herman, social media & online marketing
strategist
11 a.m.
Decoding Google: Advanced Strategies
for Music Businesses (Double Session)
Larry Bailin, marketing author & Premier
Google Partner
12 p.m.
Ultimate YouTube Hacks for Music
Retailers
Mitch Joel, digital marketing visionary & founder
of Six Pixels Group
12:30 p.m.
How I Grew My Lesson Program to 1,000+
Students
Noel Wentworth, Wentworth Music
1 p.m.
New Facebook Success Strategies for 2019
(Double Session)
Jenn Herman, social media & online marketing
strategist
5 p.m.
Groove – The No Treble Podcast Live
Recording with Special Guests
Mitch Joel, digital marketing visionary & founder
of Six Pixels Group, and guests
Saturday, Jan. 26
Breakfast Session
8:30–9:30 a.m. – Hilton Anaheim Hotel,
Pacific Ballrooms, Level 2
How to Win in the Age of Disruption
Scott Stratten, President of UnMarketing
& Best-Selling Business Author
Sales, branding, and relationship expert Scott
Stratten has transformed companies ranging
from Microsoft to Pepsi with radical insights on
customer engagement. He will share strategies
and stories from the eye of the disruption hurri-
cane, drawing not only from his retail experience
but also from what made him who he is today:
a guy in the music business who got his start
managing bands and survived to tell the tale.
NAMM Idea Center
Sessions
10:30 a.m.
5 Online Marketing Trends to Help You
Increase Sales
Peter Malick & Kevin Moore, Inbound AV
11 a.m.
Unlock Your Lesson Program’s Full
Potential by Abandoning Industry Norms
Michael Cathrea, Resonate Music School & Studio
CANADIAN MUSIC TRADE
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