Canadian Music Trade - December/January 2019

Brian Reardon, Monster Music 4 p.m. Careers in Music Summit, Fea- turing J. Dash (Special Session) Joe Lamond, NAMM President & CEO (moderator) and guests 11:30 a.m. 5 Things You’re Doing Wrong on Social Media Mallory Nees, Reverb 12 p.m. How to Create Custom Promo- tions to Rock Your Bottom Line Leslie Faltin, Instrumental Music Center 12:30 p.m. Cost-Effective Ideas to Grow Your Lesson Operation Richard Berkman, Big Music 1 p.m. 5 Reasons Your Website Isn’t Working: Change It Now! Madison Revell, Inbound AV 1:30 p.m. How to Make the Most of the Ukulele Explosion Myrna Sislen, Middle C Music, and musicians Cathy Fink & Marcy Marxer 2 p.m. Strategies to Improve & Personalize the Customer Experience Tom Hemphill, Yamaha Corp. of America 2:30 p.m. 5 Events to Create Lifelong Customers Tim Paul, Piano Trends Music & Band and Raue Center for the Arts 3 p.m. Music Lessons: 5 Tips for Hiring Great Teachers Eileen Tan, 7 Notes Yamaha Music School 3:30 p.m. Why Your Reverb Listings Aren’t Selling Faster CANADIAN EXHIBITOR PREVIEW A.C. Lighting – Booth 10938 A.C. Lighting and its associated brands, Vista by Chroma-Q and ProLights, will make their NAMM Show debut. They will have the long-anticipated Vista 3 software, which introduces a number of new features that improve the user experience. ProLights’ LED-based light ranges feature excep- tional build quality, performance, and reliability, and each product is manufactured using careful- ly-chosen components and materials. Adamson Systems Engineering – Booth 17516 This year, Adamson celebrates the Audio Innovator Award for founder Brock Adamson, being presented at the 2019 Parnelli Awards. To expand on its rich history of innovative and leading technology, Adamson will release the world’s first network-redundant, AVB- enabled loudspeaker, the CS7p. Aeris Protective Packaging – Booth 2620 28 CANADIAN MUSIC TRADE Sunday, Jan. 27 NAMM U Breakfast Session 8:30–9:30 a.m. – Hilton Anaheim Hotel, Pacific Ballrooms, Level 2 Best in Show Frank Alkyer, Music Inc. & UpBeat Daily magazines, and panel Frank Alkyer leads a panel of music retail gear experts who’ve scoured the far corners of the show floor to find their favourites. They’ll present 24-plus picks that they believe will be a big deal in 2019 and beyond before announcing their “Best in Show” winner. NAMM Idea Center Sessions 10:30 a.m. Music Publishing: The Essen- tials, What You Need to Know Ron Bienstock, Scarinci | Hollenbeck Aeris’ innovative packaging solutions are de- signed especially for fretted and other musical instruments. Inflatable air-chamber materials are custom-formed to provide unprecedented protection for acoustic, electric, and bass gui- tars, shipped with or without a case/bag. Aeris’ solutions are environmentally friendly while saving space, packing time, money, and, most importantly, the instruments. Airis Effects – Booth 1744 Airis Effects will have a feature at the Skervesen Guitars booth at NAMM. Airis Effects’ mission is to provide quality effects pedals that are hand-built to strict standards while being great looking and competitively priced. Its latest releases are the Impulse Response Pack and Kemper Profile Pack featuring a prototype Airis Amplification amp. Applied Acoustics Systems – Booth 11910 Applied Acoustics Systems will present the all new String Studio VS-3, a synthesizer in which the traditional VCO oscillator is replaced by a collection of nonpareil string oscillators. Consist- ing of picks, bows, and hammers interacting with a modelled string, these oscillators offer a unique blend of modern and creative synthesis. 11 a.m. Marketing and Branding Secrets for the New Music Industry (Double Session) Ari Herstand, singer-songwriter, author & music industry blogger (moderator); Hunter Scott of Lafa- mous PR & Branding; and Andrew Leib of Red Light Management 12 p.m. New (and Secret) Changes to Facebook and Instagram – and How to Get Results (Double Session) Dan Shinder, Drum Talk TV 1 p.m. Success Secrets for Independent Songwriters & Artists (Double Session) Thornton Cline, songwriter (moderator), and panel 2 p.m. Beyond YouTube: Marketing with Video (Double Session) Laura B. Whitmore, producer for BackStory Events & She Rocks Awards (moderator), and panel 3 p.m. How to Monetize Your Music in TV & Film (Double Session) Chandra Lynn, Glow Marketing (host), and Art Ford & Jesse James Felice, The World Song Network Benchworld – Booth 358 Benchworld will be showing off its huge array of piano benches, which come in almost any style and finish. Among them will be the new Adagio pneumatic piano benches. They also offer wooden music stands, caster cups, cushions, piano pedal extenders, piano lamps, and more. Boucher Guitars – Booth 1001, E1 Boucher Guitars will be showing its Bluegrass Goose and Studio Goose model acoustic gui- tars. Boucher Guitars’ location in the heart of the Canadian Appalachians gives it unique access to raw materials, which it uses in nearly 12,000 sound boards it produces each year, crafted exclusively from Adirondack spruce. Cymbal Sox – Booth 6835 Cymbal Sox are made from a blend of nylon and spandex, fitting over the cymbal directly on the stand and tightening to a snug fit with a quick pull of the slider clip. Easy on and easy off, they protect cymbals from dust, finger oil, and other contaminants that tarnish the finish and affect the resonance and brightness of the sound. Cymbal Sox work in both hard- and soft-shell cases for transport and protect the kit while it sits idle.

Canadian Music Trade - December/January 2019 | Page 28