Canadian Music Trade - December/January 2019 | Page 14

2019 NAMM NEWS Show Survey Cont’d. Armadillo Names New Heads of Sales & Marketing Evan Rubinson, president and CEO of Armadillo Enterprises, has solidified his senior management team with the additions of Ron Williams as head of marketing and Vinnie Del Buono as head of sales. Armadillo’s brands include Dean Guitars, Luna Guitars, and ddrum percussion, which are all distributed in Canada by Intellimix. Del Buono has over 20 years of experience in MI, including 15 years with Guitar Center in positions ranging from sales to GM at flagship locations to senior district manager while Williams spent 26 years working for prominent advertising agencies, where he has received multiple awards for his work in traditional, digital, social, (L-R) ARMADILLO ENTERPRISES’ VINNIE DEL BUONO, EVAN RUBINSON and experiential marketing. & RON WILLIAMS For more information, contact Armadillo Enterprises: 813-600-3920, [email protected], www.armadilloent.com. If you’ve attended The NAMM Show in recent years, what is your biggest priority and reason for attending? 3% 14% 7% 48% 28% Purchasing Business education Building & maintaining industry relationships Staying abreast of product launches & trends Other How vital is The NAMM Show to your store’s ordering for the following year? 13% 13% Craig “Hutch” Hutchison Joins Radial as Senior Design Engineer Radial Engineering has announced that Craig “Hutch” Hutchison has joined the company as a senior design engineer. In this role, Hutchi- son will be working with the engineering and product management teams to develop the next generation of Radial products. “Like many working professionals, Radial has been on my radar for over 20 years,” says Hutchison. “The company is propelling for- ward and I’m excited to be working with new products that leverage the latest technology while meeting the needs of professionals.” Hutchison began his career as a FOH mix engineer for The Guess RADIAL’S CRAIG HUTCHISON Who and Burton Cummings and later worked at Electric Lady Stu- dios in New York, Manley Labs, and Rupert Neve Designs in addition to consulting and designing for several other reputable audio manufacturers. For more information, contact Radial Engineering: 604-942-1001, [email protected], www.radialeng.com. Black Diamond Strings Sold to Guitar String Manufacturing Super Sensitive Musical String Company has sold Black Diamond Strings to Santa Rosa, CA’s Guitar String Manufacturing (GSM). With the sale, the manufacturing of Black Dia- mond Strings has moved from Florida to California, and GSM has arranged to procure the exact winding machines and wrap formulas Jim Cavanaugh and his family have crafted. “After conducting an extensive search to find the right company to take over Black Diamond Strings and its customers, we certainly feel we have found that with Greg Sfarzo and Guitar String Manufacturing,” says Jim Cavanaugh of Super Sensitive Musical String Company. For more information, contact Black Diamond Strings: 855-787-4641, [email protected], www.blackdiamondstrings.com. 14 CANADIAN MUSIC TRADE 27% 47% Extremely important Somewhat important Not very important Not important at all Has your store taken on a new line or product after being introduced to it at The NAMM Show? 3% 20% 43% Yes, most years Yes, but rarely No Don’t know 33%