Canadian Music Trade - December/January 2019 | Page 13

HHB Now Canadian Distributor for Cranborne Audio HHB Communications Canada is now the exclusive Canadian distributor for Cranborne Audio, a new professional audio company that designs, engineers, and manufactures in the U.K. Cranborne’s first three products are the Camden 500 preamp/signal processor, 500R8 500 series rack/audio interface, and 500ADAT 500 series rack with ADAT I/O. “I’m very impressed with the unique technologies Cranborne Audio are bringing to the market and look forward to introducing Cranborne to the Canadian marketplace. The first impressions here in Canada have been very favourable,” says HHB Canada President Dave Dysart. For more information, contact HHB Communications Canada: 416-867- 9000, [email protected], www.hhbcanada.com. THE BEACHES’ JORDAN MILLER & KYLIE MILLER Fender Study Shows Equal Number of Men & Women Picking Up Guitar Fender Musical Instruments Corporation (FMIC) has released the results of survey it conducted in conjunction with Egg Strategy detailing the current state of guitar playing in the U.S. and U.K. While the “Illuminating the State of Today’s Guitar Players” research revealed a number of guitar playing’s educational benefits, one of the key insights is that women contin- ue to define the emerging guitar market, accounting for 50 per cent of all beginner and aspirational players. As well, the growing diversity of players expands beyond gender. Both African-American and Hispanic consum- ers now represent a significant and growing share of new players, with African-Americans accounting for 19 per cent of aspirational players and Latin players making up 25 per cent of beginners. PASIC Brings Percussion World to Indianapolis The 2018 edition of the Percussive Arts Society International Con- vention (PASIC), one of the largest drum and percussion events in the world, wrapped up in Indianapolis, IN on Nov. 17 th after four days of exhibitions, performances, clinics, master classes, workshops, awards, and more. PASIC 2018 featured over 120 concerts, clinics, master classes, labs, workshops, panels, and presentations given by some of the world’s leading percussionists. All areas of percussion and music were showcased, from drum set and marching to keyboard, symphonic, world, recreational, education, music technology, new music, and health and wellness. The convention’s International Drum and Percussion Expo featured more than 120 exhibitors showcasing the latest in percussion instruments, gear, publications, and services. The nationally- recognized PASIC Marching Percussion Festival also took place during the convention. For more information, go to www.pasic.org. Revised Ovation Guitars Website Launched Ovation Guitars has launched version 2.0 of its comprehensive, mobile-friendly website, which now showcases its complete line of electric/acoustic instruments as well as Adamas strings. Ovation customers can now search by prod- uct type and every guitar, bass, and mandolin has its own page, which in- cludes the latest technical specifications, detailed product description, co- lour swatches, and imag- es from multiple angles. There is also an updated artist page, dealer locater, and more. Video content will be added on a regular basis and the brand invites enthusiasts to post their own Ovation content to win merchandise and other accessories. For more information, go to www.ovationguitars.com. Cardinal Percussion Acquires Attack Drumheads Cardinal Percussion, a new wholesale company founded by percussion in- dustry veterans, has acquired Attack Drumheads. In addition to relaunch- ing, rebranding, and retooling Attack Drumheads, Cardinal Percussion plans to wholesale and distribute other popular brands of accessories and Cardinal-branded small goods. “We look forward to renewing [our industry] relationships and pro- (L-R) CARDINAL PERCUSSION’S MARK TIRABASSI, JIM BICKLEY & ROBBIE MCFARLAND viding our dealers and their customers excellent, high-value products, and an unparalleled level of service,” says Cardinal’s Jim Bickley. For more information, contact Cardinal Percussion: 330-707-4446, [email protected], www.cardinalpercussion.com. CANADIAN MUSIC TRADE 13