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In many training programs, participants learn something new and then promptly forget after training because knowledge was transferred, but not applied. The critical component that coaching provides, compared to training, is deliberate practice. Deliberate practice intentionally puts new skills to work on the job via a highly structured activity with the specific goal of improving performance. In many training programs, participants learn something new and then promptly forget after training because knowledge was transferred, but not applied. Coaching leaves nothing to chance. Coaching ensures employees practice those new skills for improved outcomes and better performance on the job. 6