CallSource Call Coaching Ebook Call Coaching eBook | Page 5

Training Training teaches a specific skill or type of behavior. It is usually a one-time event, in which the agenda is controlled by the trainer in a formal setting. Training is also typically a “one size fits all” approach. Think of when a new system is being put in place – everyone needs to be trained on that system. A training is conducted as a short-term action without specific performance goals or long-term business growth plan. VS Coaching Coaching a person in achieving a specific goal. It is ongoing development that allows persons being coached to find a solution for themselves. The coach and the coachee determine the content together, making it highly personalized and an ideal way to enhance performance. Coaching relies on a learning and action feedback loop that holds employees accountable for their performance and outcomes. Call Coaching vs. CALL TRAINING What exactly is call coaching? It’s coaching for your call handler(s) by a third person who has listened to and evaluated recorded calls against consistent unbiased criteria, and is dedicated to helping your call handler achieve higher call-to-appointment rates by setting goals and working toward incremental improvement. 5