California Country Club January Newsletter | Page 5

Head Golf Professional
Members ,
Around the world , Covid-19 has had a terrible impact on most industries . The golf industry , however , has been one of the lucky few . For the past several years , the golf industry has been in “ the rough ”, but now we are back in the fairway . In the United States , over 50 million rounds have been played in excess of last year . The same is true here at California Country Club , where we offer the private club experience at a very affordable price . With all these additional golfers , and new Covid-19 protocols , we can all tend to become overly sensitive and lose our focus . I would like to sincerely thank each of you for your patience during these unusual times . We must remember that the COVID pandemic is the cause of many of the difficulties we ’ re experiencing daily . We must not let these difficulties set us against one another .
During these unprecedented times , I would like to recognize one of our Diamond Members , Yong Rae Cho . Most know him by his English name , Bob Cho . He usually walks early mornings , and every time he plays golf , he carries a plastic trash bag , tongs , and two divot mix bottles . He picks up trash on the course , fills divots on the fairways , and repairs ball marks on the greens every time he plays . Whenever I see him walking up the hill from the 18th green , his trash bag is full , the sand bottles are empty , and his hands are dirty . His dedication to care for our course is most appreciated , and I think he deserves recognition . Therefore , I would like to present him our 2020 Member Appreciation Award along with a XXIO golf bag . Please help me in thanking him for his dedication and hard work next time you meet him .
As a golfer , I believe it is very important to remember to be kind to everyone , be kind to ourselves , be kind to our golf equipment , and be kind to our golf course . Thank you all for your patience , understanding , and support during these difficult times . I am confident , that as one big “ family ”, we will overcome this pandemic . Please do not hesitate to come and talk with me for any suggestions or recommendations you might have . I look forward to seeing you at the club .
With much respect ,

James Kim

Head Golf Professional
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