Target
Tips & Tricks
Cadence for Publishers
Engagement Channels
Cadence Objectives
This cadence is tailored for publishers releasing monthly issues . It ensures consistent engagement across your reader base , helping maintain relevance and building reader loyalty .
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Email
Ads
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Social |
Text |
Target
Non-openers Skimmers Engaged Readers New Subscribers
Tips & Tricks
Schedule Strategically : Start the cadence within 48 hours of releasing the new issue to capture initial interest . Segment Follow-Ups : Segment readers based on their behavior ( publication opens , average pageview time , most read pages , clicks ). Use Multi-Channel Approaches : Supplement email campaigns with social posts and retargeting ads for broader reach . Provide Value-Added Content : Share exclusive articles , trending pieces , or interactive content to keep readers engaged . Incorporate Feedback : Use surveys or feedback forms to understand what readers value most .
Benchmarks & Goals
15 % to 20 %
Average publication open rate for targeting segmented audiences .
20 % to 25 %
Increase in time spent per publication for skimmers after reengagement efforts .
10 % to 15 %
Retention rate improvement for engaged readers over three months
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