Cadence Objectives
Target Segments
Key Metrics to Track
Introduction
Throughout the lifecycle , successful publishers maintain a consistent , multichannel cadence to engage , retain and convert their subscribers and readers .
This guide offers best practices for cadence tailored specifically to different types of publishers , including associations and B2B magazine publishers . It addresses various publishing frequencies , such as weekly , monthly , and quarterly , ensuring that each publisher can find relevant strategies that suit their unique needs .
Cadence Objectives
Target Segments
Inactive or Non-openers
Subscribers who do not open the magazine or have stopped opening recent issues .
Skimmers
Subscribers who open the magazine briefly , click around , but leave quickly ( short session time )
Engaged Readers
Subscribers who consistently open the digital magazine and spend time reading multiple articles .
New Subscribers People who signed up or purchased a subscription .
Re-engage Inactive Readers
Motivate inactive readers to recconect with your publication
Encouraging Skimmers Guide brief readers to explore your content in greater depth
Onboarding New Subscirbers Help new readers discover key content and build longterm engagement habits .
Retain Engaged Readers Keep most loyal readers highly active with personalized and relevant content
Key Metrics to Track
Average Reading Time : time spend engaging with your publication . Target : 3 – 5 minutes per reader per session .
Publication Open Rates : The % age of subscribers opening your publications .
Target : 15 – 20 % open rate .
Return Rates : The % age of readers returning to view your publications , across multiple issues .
Target : 25 – 40 % of readers revisiting the issue .
Skimmer Conversion : Percentage of skimmers converted into deeper readers ( spending more time on articles ).
Target : 5 – 10 % increase
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