12 steps over 14 days
Monthly Cadence
12 steps over 14 days
Day 1 : New Issue Launch
Step 1 | Email
Announce the new issue with highlights and key articles
Step 2 | Social Media Posts
Post teasers on social media and direct links to the publication .
Step 3 | Text Message Send SMS to opted-in subscribers with a CTA .
Day 4 : Skimmer Identification
Day 7 : Mid-Issue Boost
Step 1 | Segmentation Identify skimmers using average reading time
Step 2 | Email
Send Emails for skimmers with average reading time less than 30 seconds
Step 3 | Text Message
Trigger Behavioral Emails for skimmers with average reading time less than 30 seconds
Step 1 | Email Share trending articles or Editor ’ s Picks based on early engagement
Step 1 | Segmentation Segment subscribers who opened vs not opened
Step 1 | Email
Re-target skimmers & inactive readers with personalized emails
Day 3 : Engagement Monitoring |
Step 2 | Email Target non-openers with a second-chance email . |
Day 14 : Retention |
Step 2 | Text message Re-target skimmers & inactive readers with personalized text messages |
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Step 3 | Text message Send second-chance text messages to non-openers . |
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Step 3 | Ads Promote articles that your audience hasn ' t read by using remarketing ads . |