6.) Determine the cost:
You need to layout the total cost of your tactics, some tactics may be free will others can be costly.
7.) Gather your resources:
You need to collect all of your resources. These resources include; money, people and tools.
8.) Plan and create content:
Your content needs to be addressed to the right audience.
9.) Promote your content:
Once you have created your content you now must continually change and revise it. You do not want your message to become invisible.
10.) Measure and monitor results:
You must measure your results to ensure your resources are being used effectively.