The Top 10 Guidelines for Branding, Brand Development and Brand Management
1.) Put your Consumers first:
Your consumers are the reason your company thrives and they need to always be thought of first. You need to market your business towards what your target market wants.
2.) Brand identity:
Your brand identity needs to be marketable to your target market.You need to reinforce your values and brand identity to your consumers.
3.) Positioning:
The way your position your company is how your consumers will think about you. There are many different ways you can position your company to your consumers and competitors. Do you want to be value based? Or do you want to be quality based?
4.) Keep it simple:
You need to keep your slogans and names simple so consumers will remember it easily.